The World Population Foundation (WPF) was founded in 1987 and is now the leading European NGO in the field of population assistance. Its mission is to improve the quality of life for individuals in developing countries and to contribute to sustainable development by:

* Promoting the basic right of women, men and young people to protect their sexual and reproductive health;
* Advocating free and informed choices;
* Improving access to reproductive health services including family planning;
* Creating awareness and understanding about the relationship between health, welfare, consumption, population and sustainable development.